The Benefits to members are:

  • AA champions the development of the Agritourism sector in South Africa.
  • AA has developed a strong and recognisable umbrella brand.
  • AA liaises with stakeholders, including tourism and agricultural bodies, and government.
  • AA assists farmer members with their marketing, including social media campaigns.
  • Farmer members can post directly to the Agritourism South Africa Facebook site –    Agritourism Africa
  • Members receive a Website listing (AA is not a booking site) with photographs.
  • AA speaks at many conferences to educate delegates on Agritourism.
  • Farmer members are assisted in unlocking the potential of Agritourism initiatives,     thereby contributing to revenue generating opportunities
  • AA represents farmer members at trade shows.
  • AA communicates frequently with journalists about members.
  • AA provides Educational monthly newsletters with tourism news/opportunities to     members.

The following documentation is made available to members:

  • All media articles written by British Guild and IFAJ journalist, Jacqui Taylor, on                           Agritourism
  • Agritourism t-shirts
  • Agritourism logo
  • Carbon Tax Book
  • SATSA Insurance brochure
  • PI Insurance
  • GPL & PL Insurance
  • Useful links
  • Publications
  • NSTV presentation on Sustainable Tourism

Benefits for TourismIndustry/Operators

  • Contributing to the Responsible and Sustainable Tourism Mandate of theSouth African        Tourism Industry.
  • Increasing the chances of providing amore diversified portfolio of tourism products and       services for tourists.
  • Introducing tourist routes andincrease in tourism flows into previously limited or      untouched “ruraldestinations”.
  • Promotion and positioning of theserural destinations to key tourism markets
  • Allowing for alternative touristactivities that could potentially fill a gap during traditionally off-peakbusiness periods.
  • Increasing the opportunity for localeconomic growth through international tourist interest e.g. volunteering programmes

Helpful information

Farm seasons differ from farm to farm depending on the type of farming in the geographical area.  We have developed the website, so the tourism industry can directly contact the farmer to find out what months are best for Agritourism bookings.  We are the only professional body in South Africa that focuses on farmers and their tourism activities.  We are not a booking site, but believe passionately in creating a healthy rural economy in South Africa.

What should Tour Operators do?

  1. Most farmers are reluctant to accept more than 10 visitors at any one time.  This is because on working farms, there has to be control over the group, as in most cases heavy machinery is at work.  Safety of visitors, particularly children, is a concern for the farmer.
  2. Once a package has been selected and the date and time confirmed, the farmer will ask for pre-payment.
  3. On arrival, please park the cars/busses on the field area which the farmer has marked out.
  4. Upon arrival, the tour leader must go to the reception office. The farmer will then welcome you and take you to the area where the tour will be conducted.

Different types of Agritourism:

  1. Study tours for technical training and education of foreign farmers.
  2. Farm families
  3. Pre-packaged tours
  4. Agricultural education and training study tours
  5. Students on study tours and/or on-farm trainees
  6. Scenic attractions
  7. Cultural centres
  8. Country homes, barns, mills, etc.
  9. Pick-your own farms
  10. Bus tour groups
  11. School children.
  12. Senior citizens
  13. Hunters
  14. Hikers
  15. Bird-watchers
  16. Gardeners
  17. Botanists
  18. Cyclists
  19. Farm stay visitors
  20. Sunday drivers
  21. Wine-enthusiasts
  22. Photographers
  23. 4 x 4 drivers

Tour Operators and farmers

  1. Be innovative
  2. Have a Quality product
  3. Be Consist
  4. Be Unique
  5. Be Friendly
  6. Be Patient
  7. Be Flexible and adaptable – a farm environment is not perfect – there are weather and other uncontrollable factors, that the farmer cannot predict.

Please register online.

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