Agritourism has been recently embraced by South African Farmers as a means of not only diversifying risk and earning additional income, but also to create a platform whereby farmers and fellow South Africans can communicate. Surprisingly many South Africans living in urban environments believe that it is easy to farm, in fact, they believe anyone can do it. Well, not quite…
Building a Destination Brand
The National Agricultural Marketing Council has a project that will be launched this year where they want to get agricultural role players to financially support their endeavors to create a uniform image nationally and internationally for South African Agriculture. I presume that Brand SA; Proudly SA and South African Tourism would integrate this project into their current modus operandi as well. (more…)
Agritourism Routes: Shaping Sustainability
Agricultural Economics Services: Macro and Resource Economics – March 2019
The purpose of this report is to contribute to South African route agritourism literature to enable greater adoption of agritourism. Agritourism presents an economic diversification strategy for agriculture and a vehicle to promote rural development. Agritourism offers benefits for production of food and employment, preserving local culture and protecting environmental assets. (more…)
Venturing into the Rural Heartland of Africa
Tourists are looking for a unique experience in Africa that they have not had elsewhere. We have a story to tell and the world wants to hear it, see it and experience it through Agritourism, which allows visitors to have experiential holidays with local farmers and rural communities.