All posts by: Jacqui Taylor

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Rural Economy

Rural Economy

Strengthening the Rural Economy is EVERY South African’s responsibility – the role Agritourism plays is NOT about tourism, it is about enhancing the SUSTAINABILITY of rural communities where farmers are the backbone of the rural economy. Agritourism ONLY takes place on a WORKING FARM – in other words, farming is the CORE activity. (more…)

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Sustainable Agritourism

Agritourism has been recently embraced by South African Farmers as a means of not only diversifying risk and earning additional income, but also to create a platform whereby farmers and fellow South Africans can communicate.  Surprisingly many South Africans living in urban environments believe that it is easy to farm, in fact, they believe anyone can do it.  Well, not quite…

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Strenthening the rural economy

Strengthening the Rural Economy is every South African’s responsibility

A slightly warped view of the life of a farmer and those who live in rural areas, exists in South Africa largely because communication has been one-sided i.e. from journalists who live in cities. (more…)

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Building a Destination Brand

Building a Destination Brand

The National Agricultural Marketing Council has a project that will be launched this year where they want to get agricultural role players to financially support their endeavors to create a uniform image nationally and internationally for South African Agriculture. I presume that Brand SA; Proudly SA and South African Tourism would integrate this project into their current modus operandi as well. (more…)

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The Elgin Agritourism Route

The Elgin Agritourism Route

The Elgin Agritourism Route is the first Agritourism Route in South Africa and presents an opportunity to sustainably grow Elgin’s existing tourism potential. The leveraging of the strengths of collective marketing of agritourism offerings/services has been successful worldwide, especially in Italy, Canada and New Zealand. The benefits include increasing the length of stay; offering a wider variety of activities and distributing economic benefits across a larger spatial area. (more…)

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